Summary
Last fall, The Little Catholic, founded by Priscilla Huerta in 2018, began applying for and obtaining trademarks on various Catholic phrases, including “Holy Family Hearts” for both jewelry and T-shirts, and “Mystical Rose” for jewelry. This sparked controversy among Catholic artists who felt that large businesses were unfairly policing the use of traditional terms associated with religious devotion. Huerta explained in a September blog post that she initially explored trademark filings but later dropped these plans due to concerns about potentially restricting Catholic devotions. She noted that her intention was not to restrict or own Catholic phrases but to protect the original designs of her company from counterfeiters, who had been copying her jewelry and selling them as cheap imitations online. Huerta emphasized that The Little Catholic’s goal is to honor the faith rather than control it, and they do not intend to limit anyone’s ability to reference religious devotion.
Key Topics
The Little Catholic, Huerta, Trademarks
